2014 Cutting Horse Chatter Advertising Rates without camera-ready discount

1X
3X
6X
12X

Full Page 4-Color $1,100 $1,075 $1,040 $1,010
Full Page B&W $800 $750 $700 $660

2/3 Page 4-Color $990 $960 $925 $900
2/3 Page B&W $610 $580 $530 $500

1/2 Page 4-Color $885 $845 $810 $770
1/2 Page B&W $500 $465 $435 $400

1/3 Page 4-Color $755 $735 $710 $690
1/3 Page B&W $330 $310 $295 $275

1/4 Page 4-Color $690 $670 $655 $640
1/4 Page B&W $270 $260 $250 $230

1/6 Page 4-Color $610 $600 $595 $585
1/6 Page B&W $190 $180 $170 $160

Corral Size $66 $66 $66 $66
Hitching Post $48 $48 $48 $48
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Ink Coverage


Maximum ink coverage is 290 to 300.

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Editorial Calendar

Issue Featuring
January NCHA World Finals
February NCHA Futurity / Stallion Issue
 March
May Eastern Nationals
June Super Stakes
July NCHA   Western Nationals
August NCHA Convention / NCHA Weekend
September Summer Spectacular / Youth Issue
October Hall of Fame
November Yearbook / Directory
December Futurity Program included
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Bleeds


All full bleeds must be 1/8 inch larger than the trim on each edge.

There is no extra charge for bleeds. 

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Production charges


An open rate of $60/hour will be charged for all graphic layout and design work in creating new ads or updating existing ads.

This rate will also apply to converting non-PDF/1Xa to industry standard specifications.

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Overruns


The cost for overruns is $1/copy, with a minimum of 250 copies. Overruns are printed on 80# gloss text paper.

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Advertising Index


Advertising and Stallion Indexes are published without charge to the advertiser as a courtesy to our readers.

The Cutting Horse Chatter does not guarantee all advertisers will be included and assumes no responsibility for omissions or errors.

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Demographics


The typical NCHA member owns or manages a business or professional practice, has a six-figure income and a seven-figure net worth. They are educated, technically capable and prefer established, dependable, quality products and services.

Cutting Horse Chatter readers are:

  • Male 63%
  • Female 37%
  • 75% of NCHA members are married
  • Average of 2.74 people per household
  • 60.5% of NCHA members fall between the ages of 36-55
  • 31.7% are between the ages of 25 to 45
  • 75.6% hold primary residence in a rural area
  • 83% have a college education
  • 21% have attended graduate school
  • Average household income is $177,405
  • Average household investment portfolio is $239,300
  • Average household net worth is $1,526,000
  • 56% are the president, CEO, chairman, partner, executive vice president or owner of a company.

The leading primary sources of family income include:
Agriculture/horses/cattle, professional practice, construction, general business, finance/investing/banking, real estate, manufacturing, health care, oil and gas, and retail
What they are buying:

  • 98% own at least one horse, 58% own more than five horses
  • 99% own a pickup truck
  • 64% own a diesel engine truck
  • 34% own an SUV
  • 40,122 is the average number of miles an NCHA member drives in a year

On average, an NCHA family:

  • Purchases three Western hats per year
  • Purchases 3.3 pairs of boots per year
  • Purchases 10 pairs of jeans per year
  • Spends $3,427 per year on saddlery and tack
  • Spends $5,000 per year on horse feed and supplements
  • Owns or leases 127 acres
  • Has a 2 acre lawn maintained
  • $662,000 average value of real estate owned
  • 72 head of cattle owned or leased
  • 20 days spent traveling each year for business
  • 7 roundtrip plane tickets purchased annually
  • 99% say they always read the Cutting Horse Chatter

What NCHA members are doing outside of the cutting pen:

  • The top five ranking leisure activities are:
    Hunting, fishing, golfing, weight training and aerobics
  • 61% own a gun, rifle or bow
  • 50% own fishing equipment
  • 96% own power tools
  • 88% own lawn and garden equipment
  • 73% own a chain saw
  • 37% own an all-terrain vehicle
  • 25% own a boat or personal watercraft
  • 11% charter a private plane

NCHA members are technically sophisticated:

  • 51% own a digital satellite system
  • 92% use e-mail and on-line services
  • 94% own at least one cellular phone
  • The average household monthly cellular telephone bill is $158.50
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Circulation


The Cutting Horse Chatter is read each month by more than 20,000 members of the National Cutting Horse Association

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Ad sizes

 

Size Dimensions
Full Page
Image Area 7.25″ x 10″
Bleed Size 8.625″ x 11.125″
Trim Size 8.375″ x 10.875″
2/3 page 4.75″ x 10″
1/2 page Box 4.75″ x 7.375″
1/2 Page Horizontal 7.25″ x 4.875″
1/2 Page Vertical 3.5″ x 10″
1/3 Page Vertical 2.25″ x 10″
1/3 Page Box 4.75″ x 4.875″
1/4 Page 3.5″ x 4.875″
1/6 Page Horizontal 4.75″ x 2.25″
1/6 Page Vertical 2.25″ x 4.875″
Corral 2.4375″ x 2.5″
Hitching Post 2.4375″ x 1″
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